Recruitment, Retention
and an Improved Campus

We talk a lot about redefining the student experience at higher ed institutions, but what does that mean, and how can you accomplish it? Keith Bethel, executive vice president of growth for Aramark, and Phyllis Rothschild, partner at McKinsey and Company, hosted a webinar to discuss just that.

They dug into student needs, motivations, priorities and behaviors to help colleges and universities design experiences that help recruit and retain students. The information in this webinar is based on a survey of more than 900 full-time, non-transfer students at four-year college programs who took their classes in person.

From their answers, we developed four student archetypes found on campuses today. Get familiar with those archetypes and start developing a plan for engaging them by watching the webinar highlight series below.